Elevate Your Health and Performance in an EMF-Dominated World with Justin Frandson

Greg Spillane: All right, welcome to another episode of the athlete entrepreneur. Today, i am joined by Justin Frandson. Justin is a renowned performance coach. He's the founder of Athleticism and EMF Rocks. He's also the author of a book called Athleticism Whole Body plus Whole Brain Equals Performance. 25 plus years in the field of athletic performance. he's worked with athletes from Major League Baseball, the NFL PGA Tour to help them reach their peak performance, using really interesting innovative techniques and nerve work and some natural solutions in an area we'll talk a lot about today, which is the challenges with EMF. He's the brains behind the grounding bag, which is a really interesting tool specific around EMF protection. He's the co-founder of GoBeyondSummit.com, which is an online platform providing educational resources that help others achieve peak performance. He has a business degree from USC. I also have a business degree from USC and certified EMT through UCLA. Justin, welcome to the show. Did I miss anything? 

Justin Frandson: Greg, appreciate you introing me. Thank you for having me on. 

Greg Spillane: Yeah, i'm looking forward to our conversation. You've got a really interesting background. I know you've done a lot of different things. I know you're doing some really interesting things now around EMF specifically. I think the story on how you got there is pretty interesting. You started working a lot with athletes, specifically around performance, and you started to see some issues, some degradation that was occurring ultimately, which led you into this area that you have a pretty deep passion. 

Justin Frandson: Yeah, definitely. Well, I started out as an athlete growing up. I played soccer in tennis to sport varsity letter all four years in high school and LA and got her playing tennis. I didn't get to make it to play collegially or professionally, which I thought I could have and should have. That's what really got me into the whole sports world. I wanted to help a lot of people get to where they wanted to go and start out a Scripps Clinic in La Jolla, which was really cool In your backyard. I went to a bunch of San Diego State football games and probably more basketball games. I had some fun over there, but I started helping people. The big thing was I saw on the EMF side one athlete in particular, professional endurance athlete, one of the stronger, fitter guys that you'll ever see. His whole arm went weak from the wearable technology, from the smartwatch. I'm like, okay, we got to look into this. That's where we are. 

Greg Spillane: Let's take a step back For anybody out there that doesn't know when you say EMF, what exactly are you referring to? 

Justin Frandson: EMFs are electromagnetic fields of frequencies. They can be either native ones, which are all around us at all times, or non-native, which is all electricity, basically electricity, dirty electricity and all wireless signals. The big difference is the waveforms. The resonance of Earth, the universe, everything is made off of unpolarized waves that distribute equally in every direction. The sun's not a laser dot zapping us. Those are called scalar waves. Basically, if you drop a pebble and a pond, would that splash and that wave go in a straight line to the right or left? No, it's going to distribute equally in every direction. That's a framework for our entire universe. There are scalar waves that are unpolarized. The difference is, with the EMF of a native one, is they're one directional waves or they don't work. That's why you have cell tower panels facing every direction, because they can only broadcast in one direction. When a one directional meets an unpolarized resonance, it's super disruptive. For it. 

Greg Spillane: These are waves that are being generated from, as you said, cell phone towers. You had mentioned the wearables, i'm assuming your cell phones. It sounds like they're ubiquitous Everywhere we go. they're just there in our lives. 

Justin Frandson: Everywhere, greg. So this is the deal. So we started off a couple hundred years ago. We didn't have much non-native EMFs. It was solar flares or cosmic shifts from that, or pressure shifts, atmospheric pressure shifts That's where people would adapt to those. And then, since we put an electricity into the homes, and then satellites or radio waves, and then satellites and radar, and then 5G, every major timeframe stamp is directly correlated with a lot of deaths. So 1918 was a Spanish flu. That's when they broadcasted radio waves for the first time globally. So there's a book called The Invisible Rainbow by Arthur Furstenberg that categorizes the history of electricity and life and directly correlates the rollouts of non-native EMF. So it's a wild topic because we're talking about our environment And it's really the invisible environment that we don't really think too much of. But that's where the waves and particles travel through the air ether plasma. We wouldn't be having this conversation if it weren't for that waveform. So when you introduce this one directional lines, it's just different for us. 

Greg Spillane: Sure, and you spent the better part of the last 25 years working with athletes around performance, i'm assuming. Although EMF, as you said, has been around for a really long time, proliferation of cell phones and wearables and all these types of things has made this more of a recent issue. How many years ago did that story that you talked about with the athlete and the wearable and the losing feeling and the arm start to come out? 

Justin Frandson: That was about a decade ago, so that's when I knew it, i saw it, i felt it. I was the last guy to get a cell phone. I was working at a commercial real estate firm right out of college and doing a runnership for CB And they stuck me at the copy machine, literally copying file folders of paper for weeks on end and my fingertips would burn from pulling the paper off the X-ray machine. That's ionized radiation. So now here, 30 years later, i developed nerve sensitivities when I do a touchscreen. So that's where I feel this generation, this younger generation, is going to go. They're literally on their cell phones or tablets and using their fingers like crazy. They can type faster than I can with all my fingers just with one, going from one letter to the next on their phone. I feel, 30 years down the road, we're going to have a lot of challenges with EMF sensitivity like that. So I saw it about a decade ago And so that's. As an entrepreneur, i've been able to spot a lot of trends in my time. 

Justin Frandson: I was gluten-free when I was 18 and I'm over 50 now, so this is a long time ago. There was no one eating basically gluten-free bread back then. It was peel the sandwich and the bread like a banana and then eat the center and everyone would look at you going what the heck are you doing? Why aren't you eating the bread? And I'm like well, there's things called gluten and it jacks up your system. A lot of people just don't assimilate it well And it's mostly because it's riddled with glyphosate and a bunch of pesticides and a lot of it's GMO and our bodies, our minds, really allergic to it. You bring that conversation up 30 years ago and people are like who are you? And that's what I was dealing with. 

Justin Frandson: So in our weight room out of Scripps Clinic in La Jolla, we had Steve Cotter I don't know if you know that name IKFF, one of the first guys to bring kettlebells into the space. And then David Weck, founder of the Bosu Ball, one of the first guys to bring Bosu Balls and the gyms. These are the guys that we were all starting off our careers with Crazy entrepreneurs. Bosu Balls found in pretty much every gym, everywhere, and so I saw a lot of different trends throughout my time. I'm doing breathwork and meditation and Tai Chi and Qi Gong, and the list goes on and on, and when this whole EMF space came in, i'm like, okay, it's time to help people with this and roll out a product, because this isn't going away. I've seen enough trends to know that this one is the one that's going to really help more people than ever, and it'll soon be a necessity and it is now, and so that's where I dove into it. 

Greg Spillane: Yeah, it's interesting And you made your comment about gluten. Since you're 18 years old and how many years ago I mean, i would say that 10 years ago people probably wouldn't have known what you were talking about with gluten. I mean, being just a few years younger than you, i don't think anybody talked about any of those types of things when we were younger and coming about, and definitely not at 18 years old, when you were 18 years old. So with EMF, i think it's definitely more in the zeitgeist now. You hear a lot of people talk about it, especially around 5G and some of the different types of things that are out there in the space. I would assume 10 years ago it was a little more fringe. I think it's still probably on the edge of fringe, but definitely 10 years ago I would assume you probably hit some roadblocks along the way or some obstacles or some skepticism. How did you deal with that? 

Justin Frandson: Well, definitely, i mean people. You hold your device and there's no way someone could think that this quiet device can hurt you. So what I did is start to educate people on what our environment consists of and how we're one with it. And, just as I already shared, just like these, when we start to understand physics, everything makes sense. Because if you don't equate your environment to the air unless we're in LA and it's all polluted and you can see it then you're like, oh, fossil fuels are polluting our air. Well, yeah, that's when people relate to it, but if it's invisible, they don't really think about it. So it's really bridging that gap of letting them learn and unlearn, basically what they're being marketed through. It's like, hey, 5g is the best thing ever. Like, oh, my goodness, no, that's a waveform. That's 60 to 90 billion waves per second. Greg. When we sleep, our brainwave stays one or below one to eight hertz or waves per second. So you go from 60 to 90 billion to one to eight. 

Justin Frandson: The Schumann resonance of the earth, the healing pulse of earth. When we get grounded, when we're outside and we're barefoot, you're at the beach down in San Diego recharging our body, our battery. Basically that Schumann resonance, that healing pulse there are 7.83 hertz or waves per second. So we rev one with the universe You had 10 zeros to anyone's bank account. Is that a big difference? 

Greg Spillane: Yes, I wish somebody would add 10 zeros to my bank account. That would make a life a lot easier in a lot of ways, right? 

Justin Frandson: Yeah, well, it's the same for all of us. It is, but when you introduce a one-directional waveform, that's 10 zeros faster. It's just as profound for the health and longevity and performance of our body. 

Greg Spillane: So you're not a doctor or a scientist by trade. You definitely seem like someone who's intellectually curious and knows their own body and probably has a higher level of sensitivity, and started to feel these things in your own coaching and performance practice. Saw some things in other people that led you to go down this rabbit hole. How does one go about being an expert in this space? 

Justin Frandson: That's the thing with being an entrepreneur. I mean, i took the entrepreneurship program at SC and so I'm always thinking out of the box. And so when you start to think out of the box, i start to pull in all the different equations of what goes into performance It's not just one thing. What goes into health, it's not just one thing, it's definitely not a mask or a vaccine. So the big things is for EMF. 

Justin Frandson: I had to dive in and understand all the components that go into it and translate it into something that makes sense. So if I say, oh, 2.45 gigahertz or this meters, meters and microwatts per meter squared, most people are gonna be like what does that mean? So what I had to do is to meter homes for about the last decade, get all the meters, study this information, learn from some other people, take in that information and then regurgitate in a way that makes sense and waves per second so that everyone can understand it. So to become really proficient in something, i gotta get into people's homes and see what they all look like, identify stressors and it's crazy what you start to see. So that's what I did, and then, instead of making a modified frequency to overpower the other modified frequencies. 

Justin Frandson: I'm like that's a futile effort. So, greg, i just looked in nature, because everyone looks to nature to get grounded right. So you ground your house, you have ground your rods, you got all the electricals grounded into the ground. So so did I. I looked to the earth to ground us out, because no one does it better than mother nature. So it's really thinking out of the box And it goes back to that whole entrepreneurial spirit. It's how are you gonna be creative enough to win and then make something that makes so much sense, that's so simple, that's a necessity, and bring that to the market. And that's what we've done with our grounding bags. I mean, we literally these things are sold through doctor clinics all around the country as a leading natural EMF protection product on the market. 

Greg Spillane: So how exactly do they work? Like what's? I mean? I know you mentioned a little bit about grounding and that component a bit. What's the science here? And then is this something that you take with you wherever you go? Do you put in your bedroom and sleep next to it? A little bit of both, like how does this work? 

Justin Frandson: Yeah, so again we're dealing with invisible waveforms. So how does the earth work? Well, she kicks off a resonance, a negative ionic charge. We pull those electrons from it to recharge our body. That's all I did. Is how the game is. How much of the mass of the mind, how much of mother nature can we bring into our home to create a balance, a harmony, a coherence between us and the non-native stuff? So, basically, what we're doing is we're converting a one directional waveform into something that our bodies accept just the way mother nature does outside. 

Justin Frandson: So yeah, with these you put this on your bed, you'll see three to 50% better. You put five of these in your home, it'll clear 2000 square feet. You need seven if you have solar, because they haven't figured out how to ground solar out, and then if you're driving a Tesla or electric car, which I don't recommend. That's 18% lower testosterone. No health book have I ever read or seen in pharma canning. Make it up that sitting on a massive battery is good for your health. So 18% lower testosterone. You need seven grounding bags. You know an electric car to clear it And that's how we use them. 

Greg Spillane: Interesting. So right now, i mean as far as your practice goes, when you're working with and I and obviously you work with athletes and I know that that's where athleticism and kind of that core came from. But you know, it sounds like this is a much wider demographic And you're really dealing with anybody and everybody. Right, it's your, your, your takes got to be every home. You know this is a problem for everybody, it doesn't matter. 

Justin Frandson: It is, yeah, it's. It's a necessity for everyone And more people are are. Some are more sensitive. Rh negative blood types are way more resilient. I'm positive, so I feel it more than most. Obviously, the the that 24 to about 50 is going to be super resilient. Those are the healthier, more resilient timeframes of your life. Over 50 on, below 24 on, you're going to start to feel it a lot more. Blood, brain barriers not fully developed, your skull is not fully developed. Until then you don't have much defense against it at that younger age. And so different levels of stressors and someone's body as well. 

Justin Frandson: If you're really toxic, if you've, if you've been passed on a bunch of heavy metal toxicity from your parents because they had a bunch of shots or crappy fillings or whatever, and your body's bucket is full of toxicity and lead or mercury or whatever, aluminum, whatever You're going to be more of a conductor. 

Justin Frandson: You're going to be more sensitive to EMF. I've gone into places where kids had their head of the bed against two smart meters because they were on a front and back unit and crime. The kid grinded their teeth to death. The other one had seizures in the room. They both shared a room and now this kid that grinded her teeth as autoimmune, and she's 15 now, so teeth were literally grinded down to the gums and the parents are going what are we doing? We're totally organic and healthy, but these kids of proximity to this stuff, they were just inundated at super high levels for over a decade. 

Justin Frandson: Another one has diabetes, i mean, the list goes on and on. So, depending on the proximity, the duration, the age with that will depend on how sensitive someone is to it, but everyone has their different layers of sensitivity, and so that's why it's not easy for or let me say it this way, our government can easily make an excuse that, oh, emf is not the challenge, because they can't pinpoint it as far as what the symptoms are that it does, because it literally every major health challenge is directly correlated to it. 

Greg Spillane: Yeah, i mean, what do we, what do you do? Right, i mean obviously get, you know, get grounding bags and all those types of things, but like what? EMF is everywhere. I mean we live in an electrical world, you know, as you said it, yeah, i mean, maybe don't buy a Tesla, but you're going to have power come into your house, right? And so, you know, cell phones bring a lot of negative pieces to it. We were talking a little bit about that online, but it's a reality of life. You know, sitting here talking on computers, how do we, how do we address this problem? Big picture. 

Justin Frandson: Great question, greg, and I think we've got to learn what the stressors are, grab meters to meter and identify them, so you kind of learn the science behind the physics behind it, then where they are, and then develop proximity protocols like how do you solve this stuff? Well, we know getting out in nature is going to ground you, so that's free. Just do a ton of that. Touch a tree, go barefoot, get into body water. I'm in the ocean pretty much every day And you just got to get outside and get in nature. 

Justin Frandson: As far as proximity protocols simple lose the smartwatches, lose that wearable technology, hardwire computer. My computer is hardwired. The router is like way far away. I don't have my phones on airplane mode. I don't have any wireless signals directly in my proximity right now. So I'm slowing down that aging process because it's not being accelerated from invisible stressors in my field. I definitely don't put a laptop on my lap because that's where sperm is. That's lower sperm count for women's, or their ovaries absorbed 10 times of amount of radiation than any other part of their body. So if someone wants to have kids, avoid that close proximity to it. 

Justin Frandson: I don't talk with a cell phone ever. Against my ear. Boosted nerve challenges. We have it on speaker. I use wired headsets, not wireless earbuds, because there's an airway canal directly to your brain. It's not a skull there, there's airway. So if you have wearable stuff, you're going to have 2.45 billion waves per second ofa one directional, localized radiation in your inner ear. If you do that for a very long time, most people will end up breaking down over a period of time. So develop proximity protocols and at home, turn your Wi-Fi off at night. Put your phones on airplane mode, charge them outside of your room, create a resonance as close to the circadian rhythm of night and day, so it goes dark at night, you go dark, and routers on timers, electricity in your bedrooms go off at night. You can get a switch on your electrical panel to turn it off Like super simple stuff. It's just an awareness thing. This is entrepreneurs that have to have heightened awareness. 

Greg Spillane: They're out there hustling. 

Justin Frandson: They believe in the American dream And you got to have awareness to get there And you got to have that balance and take care of your health, or it's not worth anything. So these are the certain simple things that people can understand and start to employ in their homes. And the last thing LED lights are just awful. These brand new homes with LED lights, they all have transformers in them. That's going to cause lots of dirty electricity, so go back to incandescent light. So start to figure out what health is going through this whole process. 

Greg Spillane: What are some of the sort of success stories you've seen where, whether you're working with an athlete, whether you're working with just some normally I know you talked about the family and the kids, where they were having issues and then they were able to come in and adopt some of the different practices that you brought to the table And there was real, noticeable changes in their life, noticeable changes in their performance. 

Justin Frandson: Yeah, great, one of them. Well, the diabetes. I'll start with that one because that's a huge topic. So diabetes wasn't anything 100 years ago. Like there were maybe six cases until we started rolling out electricity and obviously all the fake food and sugars and such, it started to come about. But can you imagine, 100 years ago there were no people getting diabetes. So that's a crazy, crazy stat right there, though the house it was 12-year-old son, mom was professional athlete, dad, super fit family Newport Beach and me to their house off the charts on all three of the levels. And so I'm like okay, let's fix your house. 

Justin Frandson: They had to rewiring SoCal, like the gas and electric company They had to transform in their backyard. The grid was going in all four corners coming from every direction. It was really bad wiring So they had to take care of that. They hardwired their home. They got rid of the LED lights, they turned the stuff off at night, they loaded up with grounding bags And they actually so they took care of that. And then they had more beach time. They had their Sunstar Plain Beach volleyball. 

Justin Frandson: The doctor had never seen anyone normalize, almost to normal, that had diabetes from doing that, and they'll back up one sec too Plain is a really tough thing because if their cell phones are 2.45 billion waves per second, you got however many people on a plane, that's a lot of EMF in a metal capsule. So when they got out of their home to fix it they went to Fiji long flight. When everyone turns on their Wi-Fi to do some work, the kid's blood sugar goes up 200 points and gets a bloody nose And the mom's watching it. The kid's watching it going what the heck, i didn't eat anything bad. And she's like, oh my God, it's a Wi-Fi. 

Justin Frandson: And then 3.4 is the way through the flight. Half the people are still sleeping. The kid was sleeping, but half, or whatever, woke up. They start working on their computer. The kid's blood sugar goes up 100 points and he gets a bloody nose while he's sleeping. So we know there's a direct effect with this EMF, but we know when you can get back into nature, it can normalize a lot of this stuff because it's an oxidative stress. 

Greg Spillane: Yeah, that's wild man, That's a wild story. So where do you go from here? I mean, as an entrepreneur, I think this is a problem that's only going to get bigger, which I'd say this, but from an opportunistic perspective, it just creates more opportunity for you. So where does your business expand to? How do you look at this growing? 

Justin Frandson: Well, we're doing lots of different talks with guys like you to allow us to spread the message, awareness on health and performance and entrepreneurship and really understanding that if you don't have health you don't have anything. So the messaging we're getting out there is huge and to let people know to get out in nature and get out of the meta universe and slow down the data harvesting, aggregation information. So I think, from a sales side, we sell internationally but we're huge growing our footprint in the US through doctor clinics, so we mostly sell them through doctor clinics. Santa Monica homeopathic pharmacies carried our products, so we have lots of different doctor clinics selling our products. So it's mainly getting it out for us. 

Justin Frandson: The podcastings are great because guys like you have big followings where everyone who listens to this is going to get it. And every home needs seven. If you have a husband and wife and two kids you're going to need, or one kid, husband and wife, that's one bag per their bed, one bag on the kid's bed and then five for 2000 square feet. So an average home for a family would need about seven browning bags to start. So it's educating them on that. Yeah, it's endless because this huge push for electric cars and then solar on people's homes. Our sales really shot up a couple of years ago when everyone had to be in their home and they're like man, i feel crappy in my home. It's not a healthy home, it's like buzzing, it's vibrating. I'm feeling really anxious. That behavioral challenges. You're not sleeping. That's when our sales went through the roof because they want to be in a healthy home And they're realizing that the CMF stuff isn't allowing that. So for us it's a great market. It's not going away, it's only growing. So from an entrepreneurial standpoint, that's great. 

Justin Frandson: But my whole thing is I keep saying stop using the stuff, take off the smartwatch, stop driving electric cars, go outside and get grounded in nature. It's free. So I'm teaching, i want to teach people how this whole universe works, and that was the one thing with me is figuring out. It's like, yeah, i was an athlete, yeah, i was in business, but yeah, i took exercise science to study that as a minor. But how do you bring all this stuff together? And that's what I'm doing is, when I can educate and bring it together, then people can. Yeah, they'll grab their share, the crystals, and then hopefully they'll start taking better care of themselves and get outside too. 

Greg Spillane: Awesome man. Where can people find out more about you and what you're doing? 

Justin Frandson: Yeah, so emfroxcom for the grounding bags, athleticismcom for the all our curated health products. We have an awesome MCTO which helps buffer insulin, normalizer metabolism and some other amazing curated health products. So it's spelled athletic ISM. For those of you who have trouble spelling. 

Greg Spillane: Yeah, no, i get it. Believe me, as someone who has a website with entrepreneur in it, the spelling challenges are real. Well, i appreciate, man. I will include all the links in the show notes So anybody listening they can just go down and click through and learn a little bit more about this. I've found it very educational. I think I definitely learned a few things here. Yeah, no doubt that this is something that's going to get worse before it gets better, So we're going to have to figure out some solutions. 

Justin Frandson: Definitely Appreciate it, Greg. 

Greg Spillane: Cool brother. I appreciate it, man, Good talking to you Thanks, everybody.