In this episode, we sit down with Jake Rosenberg, serial entrepreneur and founder of Krete, a skincare brand specializing in organic-based products designed for men's skincare needs. Jake shares his journey from founding an e-commerce software platform to launching an investment fund in the cryptocurrency industry and building a fashion brand that incorporated functional crypto tech into its designs. We discuss his motivation and passion for entrepreneurship and how his experience in various industries has helped him in building and scaling Krete. Jake also shares his insights into the men's skincare industry, including the challenges of product development and marketing for a male audience. We also cover topics such as building a successful supply chain, digital marketing strategies for growing an e-commerce business, and maintaining a healthy work-life balance as a serial entrepreneur. Whether you're interested in skincare, entrepreneurship, or building a successful brand, this episode offers valuable insights and tips from a seasoned entrepreneur.